Who I am

I am a Wellington-New Zealand-based designer by trade: service designer / design strategist / information designer. I love all things design. I live it, breathe it, and am lucky enough to make a living at it.

cromulence.com is a place for me to record my non-work designs (although some of those are in here). It's intended to celebrate when I get an idea, turn it into a concept and then create something visual to give to a friend or family member.

Feel free to contact me or check out at my photos (that aren't here) on Flickr or what I'm thinking about (in 140 chars or less) on Twitter.

Or check out my professional blog:

AQ’s

• Where’s the F in AQ’s?

• What's the site about - watchoo sellin'?

• What's catablog?

• Are you a graphic designer?

• Why is the site called 'cromulence'?

• What does your tagline mean?

• Can you use ‘cromulence’ in a sentence?
  

Where’s the F in AQ’s?

Ahhh, you’re reading them…and I don’t condone casual swearing. Plus, until it is a Q A'ed with F, then it is presumptuous on my part to label it F.

What's the site about - watchoo sellin'?

This site is just a record of the various design outputs I've created. I never keep them and I just want to record them for posterity. I sell decoration stuff at Thorndon Fair, but if I want to sell it online I'd go through Etsy. That's a wee way away though.

What's catablog?

That is my catalogue/blog of things that inspire or interest me or are a work-in-progress, or are things that I haven't made per se, but want to record somewhere.

My thinking about design as a professional is at desonance.

Are you a graphic designer?

Well, it’s flattering that you A the Q. I think graphic design is a far more technical and visually creative realm than where I operate, as is product design. I dabble, but couldn't do it for a living.

Why is the site called 'cromulence'?

It's from a Simpsons episode ' Lisa the Iconoclast' (one of the 6 good seasons they had).

Mrs Krabappel: “A noble spirit embiggens the smallest man. I never heard of the word embiggens before moving to Springfield”

Miss Hoover: “I don't know why; it's a perfectly cromulent word”

It means to be legitimately dubious, plausible if illogical. And I hope the smallest soul is embiggened by the cromulent items on display at this website.

(Oh, and someone already had 'cromulent.com')

What does your tagline mean?

Design that's plausible*

With the exception of the For Real section, the creations on this site are whimsy, ephemera of meaning to the recipient and maker, but probably no-one else (and not always the recipient if I'm honest). The most common refrain I hear after gifting one of these items is "you're insane!" or damningly, "you're so clever/creative". So they're seemingly worthy of approval and apparently valid. i.e. plausible.

Can you use ‘cromulence’ in a sentence?

“You have to check out this great website called cromulence-dot-com.”

Ahem…

OK, how about, “while the shaken townsfolk embraced the triumphant stranger with cromulence, they never sought to espacuate him as their kin”

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